Vocal Majority proudly announces the release of a new logo and new tagline. The now retired logo has been a part of Vocal Majority history going back to the early days of the chorus. (Story, and quotes from Jim Clancy and Greg Clancy continued below).
“A person gets attached to a logo,” said Jim Clancy. “Our first logo was refreshed a couple of times over the years, and it’s the only logo we’ve ever had. There can be controversy sometimes when changing a logo, but this new logo is exactly the right one for right time.”
Greg Clancy adds, “I’m really excited about the new VM logo. I think it is a much simpler, contemporary design and says a lot about our group with a simple icon. My favorite part is the branding statement that accompanies the logo. PURE HARMONY…how simple, yet eloquent. Sums up the VM, I’d say.”
The new logo is part of an overall new branding initiative for Vocal Majority. A Brand Statement adopted by the chorus was instrumental in creating the new logo, and will continue to drive Vocal Majority’s brand. It states:
The Vocal Majority musical experience is a refuge from the worries of the outside world. Vocal Majority is a non-profit men’s chorus whose performers are volunteers. Our patrons are people who have a deep love of family and harmony—both in the musical sense, and in the cultural sense. Our audience is loyal and return again and again to listen to uplifting musical arrangements. They buy tickets to experience Vocal Majority at live performances, and purchase recordings to “take us home” with them. The words that our fans often use to describe Vocal Majority are harmony, excellence, and family. Our mission is to encourage and transform lives through vocal music. When people listen to Vocal Majority, they are inspired to feel good about themselves, their families, their beliefs and our country. We deeply touch the heart and soul. When Vocal Majority performs, the audience is transported to an oasis of positivity where they feel safe, comforted, and renewed.
The designer for our logo was Brenda McShan, the sister of VM performer Phil McShan and daughter of Guy McShan, baritone of the Innsiders, the Barbershop Harmony Society’s 1976 International Quartet Champion.